My son is not a baby but he has highly sensitive skin. I have been using many baby products on him because of their gentleness. On such product is Purex Baby Laundry Detergent. This laundry detergent has a light, fresh-baby scent and is hypoallergenic making it gentle on baby skin, safe, dermatologist-tested, effective on baby stains, and specifically designed for infants! Triple action Purex Baby Laundry detergent won’t harm flame resistant sleepwear, giving parents some peace of mind and gets your baby’s laundry super clean for a fraction of the price of leading brands. I have been using this on my son's clothes and it hasn't caused any skin irritation. This laundry detergent comes in a 50 oz bottle and works in traditional washing machines and HE ones.
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Disclaimer: Purex provided me with a sample of Purex Baby Detergent so I could review them. However all of the opinions I have expressed are my own.